PSAB

eCrime Cyber Council

Heather-Anne (Heather) MacLean, MBA
Marketing Lead CyberNB

Heather has been a marketing and communications practitioner for more than 20 years and has worked in more than 30 countries. This expertise has been applied to building out Opportunities NB's marketing strategy and now she is doing the same for CyberNB. Heather honed her digital marketing expertise heading the marketing team of Canada's first utility to use social media and while also working at Radian6 and Salesforce Marketing Cloud. Heather has worked with LinkedIn, Facebook and Twitter staffers, as well as social media teams around the globe helping them become social enterprises. As CMO of TaylorMade Solutions, Heather focused on helping small, medium and not-for-profits leverage social media in order to protect their personal and professional brands while increasing sales. With the increase in digital presence, comes the need to be ever more vigilent to protect information and individuals. To that end, Heather is pursuing her privacy certification.

Heather has carried out extensive research in the field of social media and has been published in numerous PR News Guidebooks, Workplace Review and top Social Media Blogs as well as being a sought after speaker in the area of social media.

Prior to the world of social media, Heather among many other things, designed and executed the marketing and communications plan for Canada's first Airline Travel BankTM. In fact it was the only successful Airline Travel BankTM in Canada and for her efforts, Heather was nominated and a finalist for Canada's Top 40 Under 40, was a New Brunswick Rising Star recipient as well as a CRTA Industry Person of the Year. In addition to the utilities/energy and aviation industries, Heather has worked in the IT, e-learning, aerospace/defence, tourism and news media industries.

Other passions of Heather's include the advocacy of literacy as the foundation for community.

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