International Expansion – Is My Business Ready?
Date: postponed
With the U.S. economy in a long-term slow-down, many Canadian tech firms are considering other international options.
In this one hour CATA/Brightlights Teleforum we’ll look at the top issues to consider for expansion and provide benchmark figures to enable you to learn from other companies mistakes and experiences.
We’ll consider issues such as:
- How big does your present business have to be before you can be successful internationally?
- Which sales model will provide the best coverage – direct or indirect?
- How much cash is needed to budget for when considering international expansion?
- What management resources will be needed?
- What legal documentation is required?
- How do you compete against local providers? How much differentiation is needed?
- What countries should be considered? What steps can you take to minimize risks and optimize your returns?
On this call will be:
Harald Horgen – President of The York Group is an acknowledged expert in helping technology companies expand into new markets. He has over 25 years of experience growing channels in the international marketplace. This includes helping literally hundreds of companies connect to thousands of channels. The York Group (www.theyorkgroup.com) with offices and partners in 26 countries, is Microsoft’s preferred partner for channel development services for its independent software vendors (ISVs) worldwide.
Stephen Pollack – Former Founder and CEO of Platespin is an independent consultant, and founder of InsideSpin (www.insidespin.com) a new community web site for Entrepreneurs Seeking Excellence. He was most recently the founder of PlateSpin which was sold in 2008 to Novell for $205M. PlateSpin built a great deal of its success through a successful global go-to-market strategy and has first-hand experience in the challenges faced by Canadian companies selling abroad.
Stephen has held a variety of senior leadership roles across many of the operating areas of technology companies including sales, marketing, product development, services and support.
Mike Fox - Managing Director, Brightlights
Mike has 20 years of senior-level recruiting experience working with technology companies. His company, Brightlights assists mid-sized technology firms by connecting them with great people, helping them find international channel partnerships and assisting them with strategic business planning and interim management. You can find more information on Brightlights' offerings at http://www.brightlightsinc.com. Brightlights is the sponsor of the CATA Teleforum Series and Mike is the moderator.
The fee will be $45 and includes a comprehensive 65 page e-book 101 Questions and Answers on Going International.
Register: online
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