Are you Ready for the India marketplace?

Ottawa, July 13, 2004... The opportunities and competitive threats of the India marketplace must be faced by Canadian businesses. Are you prepared to respond?

With one of the highest global growth rates, and a GDP close to US $ 500 billion, India today enjoys an affluent middle class, estimated between 200 to 250 million. Achieving an 8 percent annual growth has become a distinct possibility.

While India has yet to catch up to China's growth rate, thanks to its solid democratic institutions and impressive performance in information technology, the country is in the eyes of many knowledgeable observers increasingly vying with, if not displacing China as the country of the future.

Through its economic reforms program, policy and procedures governing foreign investment and technology transfer have been significantly simplified and streamlined.

The country is fast emerging as a leading business source for global players in auto and auto ancillaries, pharmaceuticals, information technology, Business Process Outsourcing (BPO) services, R & D services and engineering services. Have you analyzed the India marketplace?

CATA has had a multidisciplinary team from University of Quebec (UQO) create a comprehensive 110 page Guide to Business Development In India focused on examining the practical modalities of interaction between Canadian high tech enterprises and the Indian market. Research was directed by Professor Tamas Koplyay and co-supervised by Professor Jean-Paul Paquin.

If your organization plans to market to, or needs information on, this fast growth market, the CATA Guide could be your "success map".

The Guide covers nine key business areas:

    A General Introduction to India: Find information of growth rates, tax and labour rates, government interference, and corporate governance including special sections on India's Three High-Tech Centres of Bangalor, Greater Delhi-Noida and Mumbai, and transition and infrastructure risk management.

    Foreign Business Structures in India: Covers the laws, regulations and pros and cons for Wholly Foreign Owned Enterprises and Joint Ventures.

    Outsourcing: Find out about outsourcing opportunities and risks, learn the seven rules of thumb and determine your own set-up for success.

    Market Analysis: Establish the attractiveness of the market, permitted, restricted and prohibited investment, special incentives for key industries such as IT, Software and Telecommunications.

    Human Resources: Explore the attraction, retention and training of skilled employees covering key topics such as labour regulations, wages and salaries and work force availability.

    Taxation: Get insight on direct and indirect tax regimes, including administrative aspects.

    Financing: Find out about external commercial borrowings (ECB), foreign exchange and structured obligations.

    Intellectual Property: Understand intellectual property rights, trademarks, patents, copyrights and how to protect your IP.

    Business Culture: A tour of values, business etiquette and negotiation protocols.

    And Special Appendices: Review a sample MOU between an Indian and a Foreign Company, potential contacts for forging partnerships, list of supporting government agencies, list of labour laws applicable to IT and Hotel references.

Get the Guide to Business Development in India today - a comprehensive 110 page document, written to respond to CATA's needs analysis Survey of 323 companies doing business in or planning to expand in India. The Guide contains dozens of useful links and extensive references for further research and analysis.

Action Item:
To obtain the India Guide in PDF format, please complete the order form.

Cost: $195 plus taxes. If you are a member of CATA, the Guide is yours for $95 plus taxes.

An information guide is also available on China. For information on China, please refer to the CATA China Guide. It features timely research and strategic advice to high tech enterprises on entering the China market.

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