CATAAliance     University of Waterloo      UOIT      Ontario      BDC       EDC      

     C3E         Sustainalbe Chemistry Alliance       Ontario Centres of Excellence         ACCT             CIC       Alberta Council of Technologies       BCIC

Business Information Group  CME       Canada's Research Based Pharmaceutical Companies       FluidSurveys       Interactive Ontario      

Advisory Board Members

  • Sorin Cohn, CATAAlliance
  • Michael Mahon, BDC
  • Paul Day, EDC
  • George Cadete, Ontario MRI
  • Mario Thomas, Ontario Centres of Excellence
  • Murray McLaughlin, Sustainable Chemistry Alliance
  • Helen Braiter, PWGSC – SME Office
  • Janet Scholz, ACCT Canada
  • Chris Gray, Canadian Chamber of Commerce
  • Martin Lavoie, Canadian Manufacturers & Exporters
  • Paul Preston, Conference Board of Canada
  • Cate McCready, Biotech Canada
  • Debbie Murray, Rx&D
  • Bert Vandenberg, NSERC
  • Bogdan Ciobanu, NRC-IRAP
  • Susan Gorges, Springboard West
  • Yvon Brousseau, Centre of Excellence in Energy Efficiency
  • Andrew Maxwell, Canadian Innovation Centre
  • Claude Legrand, Ideaction
  • Jennifer Percival, Ontario Institute of Technology
  • Brian Cozzarin, University of Waterloo
  • Kevin Wennekes, CATAAlliance
  • Barry Gander, CATAAlliance


Effective Commercialization of Innovation in Canada: Participation Call

The objective of this study, administered by CATAAlliance in partnership with University of Waterloo and the University of Ontario Institute of Technology, is to identify what are the views of Canadian industry concerning effective commercialization of innovations – what works and what does not in Canadian industry attempts at being more effective in the global marketplace.

The performance of Canadian firms in commercializing innovation is a more essential economic factor than quantity of innovation if a large part of it is left sterile in the labs. Commercialization is perceived as the underperforming aspect of Canadian industry performance – especially among SMEs who need better ways and means to enhance their positions in the global marketplace.

A true Innovation Nation is one that knows both how to generate valuable ideas in all walks of life and then manages to turn them into tangible commercial realities and market successes.

Product innovation and new product commercialization receive the bulk of attention from researchers and policy makers. However, service innovations (whether production processes, marketing innovations, or organizational innovation) are just as important, especially that the service sector accounts for more than 70% of the GDP and more than 75% of Canadians are employed in the service sector. The results of this study will help Canadian Executives – in Industry as well as in Government – to assess their organizations impacts in matters of commercialization of innovation and to develop better practices and programs for ensuring Canadian industry competitiveness in the global marketplace.

How to participate in the Commercialization Study:

  • Respond to the survey by accessing the survey portal, where you can select the official language of preference.
  • Ensure that companies associated with your organization also respond to the survey
  • July 7 — Survey launched
  • Ensure that all companies associated with your organization also respond to the survey
  • Participate in post-survey in-depth interviews (contact us)
  • Be active in the regional round-table discussions on the survey findings (contact us)
  • Sponsor the study (contact us)


  • May 30 — 1st AB meeting
  • July 6 — 2nd AB meeting
  • July 7 — Survey launched
  • July 27 — In-depth interviews
  • August 29 — 3rd AB meeting
  • September 19 — Round-table discussions
  • October 24 — Final Report

Comments and Observations from Industry

  • Canada has exhibited a persistent “Innovation Gap” syndrome. We are scoring a ‘D for Innovation‘, and falling behind in global competitiveness. (CBoC)
  • Is any particular service key to Canada’s innovation economy? (CBoC)
  • Success in commercializing an innovation has little or less connection to science even engineering skill, it has a strong inseparable connection to customers and customer sales dynamics - the value of any innovation has any relevance only if there are customers who want, or better, are compelled to purchase. (Mark Wendman)
  • We need a balance of market-led (aka as market-driven or trade-driven) innovation. Canada is lacking effective support for market-led innovation and if we were to correct this, our innovation performance would surely improve. (Eric Cook)
  • There is no escaping the economic and social disruption that accompanies technological revolution. The longer we keep it at bay, the more abrupt and painful the disruption will be, and the greater the opportunity costs we will incur along the way. (James van Leeuwen)

© 2011 Canadian Advanced Technology Alliance. All rights reserved.