CATA Adds to its Web 2.0 Office Saves a Bundle with Calliflower Conference Calling and Document Sharing by iotum

February 2, 2009 Ottawa, February 2, 2009...Canada's largest high tech trade association, CATAAlliance, has adopted Calliflower Conference Calling, powered by iotum, as part of its Web 2.0 office. Calliflower can be accessed directly from the web, or on Facebook Calliflower enables users to join a conference call from just about anywhere, or to create their own at no or low cost depending on the options chosen. John Reid, CATAAlliance President, said, "We reached out to the iotum team last summer for guidance and support in evaluating best-in-breed technologies integral to our Web 2.0 office. By collaborating with one of CATA's members we were able to accelerate adoption of new telephony and collaboration technologies. " Reid added, "We particularly like the Calliflower Web interface— it's an easy to use, interactive dashboard that makes organizing and participating in multiparty calls simple and engaging. There is also a richer call management feature set compared to our previous service. We save thousand of dollars while adding Web 2.0 collaboration power." Calliflower Features Call archives: Handouts, agendas and links remain accessible after the call is over. Invitations and reminders: Receive call invitations and reminders by email or SMS Easy calendar integration: Integrates with any major calendar solution for RRSP PINless connectivity: The caller's phone number becomes the personal PIN, which seamlessly connects callers to every call from anywhere. MP3 recordings: Recordings are available after the conference is over or the recording is stopped. Document Sharing: virtually any type of business document, including presentations, word processing documents, spreadsheets, graphics and more can be shared during the call. iotum, CEO, Alec Saunders, concluded, "CATA is the ideal forward thinking customer, open to innovation and able to offer valuable insights and advice on how to evolve Calliflower's platform and user friendly feature set. We are very pleased to see CATA embrace our solution in its new business intelligence or TeleForum offering to its members." For its innovative technology, iotum has already received a highly prestigious DEMOgod Award, a CATAAlliance Innovation Award for Emerging Technology Achievement and a place in Business 2.0's Next Net 25 and the Branham 25 Emerging Companies in Canada.

Action Item: CATA members interested in Calliflower can contact Emily Boucher, eboucher@cata.ca for more information. Or visit Calliflower Business Conference Calling. Companies interested in being part of the Web 2.0 Office Technology & Solutions Showcase should contact jreid@cata.ca. We will be promoting technologies and solutions to Canadian and International markets using email marketing campaigns to extensive databases, social networks and media, and other outreach resources. iotum, a Voice 2.0 company, sets out to reinvent business conversations and shape a world of relevant communications where devices, social networks and Web services work seamlessly together to let people communicate with whom they want, when they want and on the device they want. iotum's business is to design and provide a simple, supportive and intuitive environment to enrich business conversations. iotum's products and services bring greater meaning and productivity to typically stale and static multiparty communications and meet the growing teleconferencing needs of a broad range of customers across many industries. iotum's flagship service, Calliflower, makes it easy for people to plan and participate in engaging and meaningful conference calls that bridge business and social networks, and follow up afterward.