April 20, 2006

Latin America Market Study To Provide Canadian Businesses a Competitive Advantage


Survey launches CATA/University of Quebec Collaborative Research Project on Latin America Export Opportunities

A survey being launched today by the Canadian Advanced Technology Alliance (CATA) is the preliminary phase of a multi-stage study of the Latin America market being conducted in collaboration with the University of Quebec.

ACTION ITEM:
Please respond to this survey if you currently or soon plan to conduct business in or partner with companies located in Latin American Countries!
Closing date is May 10, 2006!
Click here to access survey:http://www.e-penso.com/survey/s?s=CATALatAm

The market study will result in the production of a comprehensive guide that will allow its users to determine, among other information, which of the primary Latin America countries their company should be targeting, what the barriers to entry are, what the penetration rate of existing Hi-Tech business is, which market segments are under serviced, the kind of financing required in setting up a Hi-Tech business in Latin America, and how CATA members can tap into some of this social and institutional funding available to them.

"The survey will help us to identify some preliminary baseline data on how popular the Latin America market currently is as a business destination for the Canadian hi-tech community," says CATA VP, Research, Kevin Wennekes. "We are hoping to further identify what products and services these firms are currently exporting, what some of their identified challenges are in working in these areas, and the volume of business taking place."

This study adds to a growing list of similarly successful Market Study reports including the EU (http://www.cata.ca/_pvwc8ae40/media_and_events/press_releases/cata_pr08220501.html), India (http://www.cata.ca/print/media_and_events/press_releases/cata_pr07130401.html) and China (http://www.cata.ca/Media_and_Events/Press_Releases/cata_pr01050401.html).

"The survey will allow companies to self-identify themselves for further participation in this study through a more comprehensive interview process," says University of Quebec project lead Tony Wong. "The survey, interviews and an extensive literary review will help us to create a dynamic and comprehensive guide to doing business in nine of Latin America's most promising markets, including Venezuela, Colombia, Mexico, Argentina, and Brazil. The guide will ultimately provide valuable information on export and taxation rules, how to best structure a business in these regions, labour conditions, and business culture issues, to name a few."

The online survey will take less than 5 minutes to complete and is available only until May 10. All those who participate will receive a complimentary copy of the report generated from their participation.

For more information on the study and to arrange for an interview, please contact Tony Wong at twong@cata.ca or by calling (613) 263-6052.