Tangerine CEO Takes to the Weology Airwaves: Peter Aceto named Innovation Council National Spokesperson
January 7, 2016

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Ottawa, On... CATAAlliance (www.cata.ca), a recognized champion of Canadian innovation and entrepreneurship, today announced that Peter Aceto, President & CEO, Tangerine will serve as national spokesperson for the CATA Innovation Leadership Council (ILC).

The ILC serves as an advisory body, providing guidance on the implementation of the CATAAlliance mandate to support the global competitiveness of its members and the advancement of Canada as a competitive Innovation Nation, in addition to offering a community peer network to assess share insights into needs, trends and achievements.

CATA CEO John Reid said “Mr. Aceto, who was recently presented a Diamond Jubilee Medal in recognition of his commitment to innovation and community engagement, will be one of four innovation leaders engaged as national spokespersons to help advance CATA’s mission, mandate and core planks.“

Josh Blair, Executive Vice-President of TELUS Health and TELUS International, as well as President of TELUS Business Solutions West, and Dr. Micheál J. Kelly, Dean Lazaridis School of Business and Economics will serve as national spokespersons for the CATA Innovation Leadership Council (ILC).

View full details: CATAAlliance: Mission, Mandate & Successes: Canada's One voice for Innovation Lobby Group.

According to Mr. Aceto, “ Becoming a social organization is the future. What that requires is a profound shift in the way business is led. There is a better way to do business that combines profit, engaged employees and social responsibility.”

Mr. Aceto added, “ We need to change the conversation around leadership by inspiring business leaders to explore the concept of Weology: How everyone wins when “we” comes before “me” and how it plays in the success of a business and Canada as a competitive Innovation Nation.”

Tangerine CEO Peter Aceto on his new book “Weology” (Global TV interview).

Mr. Reid noted,  “Peter Aceto is a passionate leader and as the President and CEO of Tangerine, he stands for more than a leader of a bank: Peter is often first in to support community causes that make a difference to society and our quality of life. He inspires unconventional thinking and is an excellent choice as a national spokesperson and role model for our innovation community.”

About Peter Aceto

Peter Aceto is a globally recognized and respected business leader and a change agent for leadership. Peter’s goal is to inspire unconventional thinking and transparency that deliver unparalleled results for employees, consumers and business. His career with Tangerine (formerly ING DIRECT) began in Canada over eighteen years ago as a founding member of its senior leadership team.

Prior to his current appointment as President and CEO in 2008, Peter held the posts of Chief Risk Officer, Chief of Staff and Chief Lending Officer at ING DIRECT in the U.S. where he worked for nearly eight years. Peter’s leadership shapes the foundation of success for Tangerine where a high level of employee engagement is achieved, innovation is required, and Client obsession is demanded. This relentless focus has yielded outstanding results for Tangerine, its employees and Clients and proved particularly instrumental in the $3.1 billion acquisition of ING DIRECT by Scotiabank in 2012.

Peter is the author of WEOLOGY: How everyone wins when we comes before me. He is a globally sought out and recognized public speaker, a social media leader and a blogger. Peter is frequently featured in The Globe and Mail, Harvard Business Review, Forbes and Huffington Post. Peter has been awarded the 2014 Aird and Berlis Canadian HR Champion/CEO award, and he was named 2012 Business Person of the Year by Western Law School. The IABC Toronto Chapter recognized Peter as its Communicator of the Year in 2010.

In addition, Peter was awarded the Queen Elizabeth Diamond Jubilee award for his contribution to Canada’s leadership as a digital nation and for his contribution to his community. Peter achieved his Bachelor of Law degree in 1994 from the University of Western Ontario, where he also earned his undergraduate degree in Psychology. Peter is involved with numerous charities including Covenant House and Mount Sinai Hospital. He lives in Toronto with his wife and three children. All proceeds from the sale of Weology and related speaking engagements are donated to Tangerine supported charitable organizations. Follow Peter on Twitter @PeterAceto

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The Canadian Advanced Technology Alliance (CATAAlliance) is Canada's One Voice for Innovation Lobby Group, crowdsourcing ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. (No Tech Firm Left Behind)