i-CANADA Partner OCAD U Launches Action Plan for Leadership in the Mobile Revolution: Landmark Research Shows How a Mobile Ontario Will Improve Productivity, Competitiveness and Public Services
January 21, 2013

Toronto, January 21, 2013  --  “The quality of life and economic well-being of Ontarians can be radically transformed in the next decade with the possibilities that mobile technologies, networks and applications offer,” said Dr. Sara Diamond, President of OCAD U and co-principal investigator of a new OCAD U Mobile Action Plan for Ontario.  

OCAD U’s research confirms that explosive growth in the mobile sector is expected to accelerate exponentially: the more mobile services Canadians have and experience, the more we want.  Mobile marketing in Canada alone is projected to grow from less than $50 million last year to more than $1.5 billion cumulatively over the next five years.

The Action Plan is a companion piece to an OCAD U report called “Taking Ontario Mobile”, which examines how five sectors of life in Ontario are impacted by the surge in mobile communications.

The reports are available at these links:



CATA President John Reid stated that the reports are a “required reading” for policy-makers and development planners today:   “We are devoting considerable resources to following-through on this stirring vision of a mobile powerhouse.  We will be holding webinars, executive briefings, and conferences around this topic.  We will also be adding momentum to the OCD effort, with new partners and new real-life pilot projects.  Our new Network Vehicle Test-Bed, for example, will be giving First Responders a platform on which to trial new LTE-based solutions.”

Ontario has built significant infrastructure to take excel in the mobile revolution. Home to over 700 mobile companies, Ontario is a global leader in mobile patents. It houses world-leading institutions in mobile and wireless engineering and design, and is home to mobile companies that cross many verticals – entertainment, education, health, learning, gaming and productivity. Ontario is an ideal test bed for applications as it includes one of the largest metropolitan areas in North America, and remote, rural and Aboriginal communities. Ontario’s diverse user base possesses the attributes necessary to be a successful “mobile” market. 

About OCAD University (OCAD U):

OCAD University (www.ocadu.ca) is Canada’s “university of imagination.” The university, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

About i-CANADA

i-CANADA is a movement dedicated towards making all Canadian communities  --  large and small, urban and rural  --  into Intelligent Communities, fully employing e-health, e-work, e-commerce, e-education and e-government, to provide the sustainable prosperity that comes from full digital enablement.  i-CANADA is powered by Canada’s largest technology organization: the Canadian Advanced Technology Alliance (CATA).  I-CANADA’s mission is to provide Canadian communications with the knowledge and tools to become leaders in the global intelligent economy.  It is currently working with some 50 Canadian communities, rural and local, to transform them into Intelligent Communities.  ‘First the community, then the country’, is the motto that i-CANADA uses to visualize the evolution of Canada into one of the world’s Intelligent Nations.  For more information visit:  www.icanada.nu