Doing Business in India – Dealing with Culture Issues
April 14, 2009

Developing an appreciation of the Indian business culture and how it impacts business is essential for Canadian firms tackling the Indian market whether they are looking to export, invest or outsource. This half-day program demonstrates the impact of business culture on business activities from accessing market intelligence, to securing an agent, or to negotiating a contract.

You will gain valuable insight into how to align strategies with the business culture in India from experts. This program will make you more effective as you enter or expand your business in India and help you avoid potentially costly mistakes.

CATAAlliance is a proud partner of the Telfer School of Management's Centre for Executive Leadership. Enjoy this program and the opportunity to obtain greater success with the Indian market, the 4th largest market in the world! CATAAlliance is pleased to offer a discount on the audio recording from the Feb. 19th "Engage with Indian Companies Going Global" India Teleforum to registered participants ( Please contact Emily Boucher at for more information on the audio recording.

Program Details
Please click HERE for details:

Date: Tuesday, April 28, 2009

Course leaders:
Marvin Hough, Executive-in-Residence,
Telfer School of Management

Jas Kalra, Intercultural Expert, Graybridge Malkam

Centre for Executive Leadership
45 O'Connor Street
Suite 380, TD Tower
Ottawa, ON K1P 1A4

Time: 8 a.m. – noon

Cost: $80 per participant (+GST)

Who should attend?
The program is designed for executives and managers with a strong interest and commitment to the Indian market. It will benefit personnel who interact regularly and directly with Indian employees, partners, advisors, buyers and government officials.

For More Information
For questions regarding the program, please contact Marvin Hough at or by phone at 613-562-5800 (ext 8823).
On-line under events at:

For any questions regarding registration:
Sheila Spence