Advantage Canada Summit - Ottawa
The Canadian Advanced Technology Alliance (CATAAlliance), in collaboration with its partners, is holding the Advantage Canada Summit - Ottawa on May 29, 2007. The Summit will bring together a Pan-Canadian assembly of recognized public, private, academic and labour leaders to develop a Canadian Brand: a defining statement that clearly describes Canada's value proposition as a global sourcing destination of choice and differentiates the Country from competing Nations.
The Summit is the second in a series of national consultations planned to take place later this year. The first Summit was held in Halifax in November 2006. A complimentary copy of the summary report on the Halifax Summit held this past November is available here.
As preliminarily defined in the Global Sourcing Action Roadmap, summit attendees will be asked to further define the strategies, challenges, and opportunities required to implement the Advantage Canada Campaign with a particular focus on developing the Canadian Brand.
I'm thrilled the Advantage Canada Summit has come to Ottawa," stated Ottawa Mayor Larry O'Brien, who will launch the Summit. "There is no better way to showcase the business advantages Canada has to offer than to have a summit in Canada's national, and high-tech capital."
While the Summit is expected to address a broad range of issues as described in greater detail below, there are three ‘kitchen table’ discussion groups planned for the day. These discussions will revolve around three key themes:
The Summit will be facilitated by The Access Group using their unique 'kitchen table' format: whereby a moderated table of notable and recognized subject matter experts set the stage for discussions that identify the burning challenges, opportunities and obstacles in defining the Canadian Brand. Break out groups, comprised of the entire assembly, are then formed to address a specific issue and define solutions which are shared and ratified in final plenary session. From these, an Action Plan will be formulated and published shortly after the event.
"Holding the summit in Canada's capital will help us to obtain a national collective consortium of ideas on how to promote the strategic advantages Canada has to offer," says Kevin Wennekes, VP Research CATAAlliance and author of the Global Sourcing Action Roadmap. "We have an opportunity to bring government and private sector leaders into the same room to establish how to best work together to promote Canada as a strategic global sourcing destination."
Some of the areas identified for discussion and information exchange include:
A limited number of invitations are available through CATAAlliance. If you are a member and wish to attend, please contact Kevin Wennekes at firstname.lastname@example.org to express your interest.