Going Bedouin: Best of breed technologies combined to drive productivity and partnership benefits for CATAAlliance
May 6, 2008


                                  (Draft release for briefing purposes only)

                           Watch our Going Bedouin Program videos on CATA TV

Ottawa, May xx, 2008…Canada
’s largest high tech trade association, CATAAlliance, announced
the launch of its  "Going Bedouin” program as part of a full-mobility business infrastructure model.

“Work is not a place anymore -- it’s a thing you do,” said CATA President John Reid.  “With the new
relationship-building capacity of the Web, and enhanced and affordable tools for mobile workers, we
can be ‘at work’ anywhere.”

The term Bedouin Office was first coined by writers in San Francisco entrepreneur Greg Olsen,
who described local ‘digital nomads’ as “Bay Area Bedouins’.  Tired of pouring his start-up money
into new office headquarters, Greg focused on a service-based mob infrastructure.  Now, like
their namesake Bedouin who roam looking for green pastures, the new digital Bedouins carry
laptops and cell phones, and set up shop wherever there is an Internet connection. 

Reid said the Bedouin Office would give CATA’s members a number of advantages:

  • Speed: Our staff will be able to respond even faster to member requests, because their
    office will always be with them.  We will never be off-line; even when we’re in different
    cities we will be able to send messages and documents.
  • Responsiveness: We can get closer to our members, because we can visit them
    without paying the penalty of being away from work.
  • Efficiency: We have extended out productivity, because we have broken down the
    barriers between ‘at work’ and ‘in the office’.  You can work whenever you want to. 
  • Core Value Focus:  Going nomad takes your attention away from infrastructure issues
    and allows you to focus on the core value you deliver.

“This is definitely a case of ‘less is more’,” added CATA EVP Barry Gander. “This is very different from
the older concept of home worker.  The Bedouin Office gives much more mobility, and puts you in
control of when and where you work.  It gets you out of your cubicle and out of your routine. 
You’re going to spend one-third of your life working:  would you rather spend it in an office or
working anywhere you want?  For many businesses, it comes down to being able to answer the
question ‘why are you going Bedouin?, with the simple statement:  ‘because we can’.”

CATAAlliance President, John Reid, said, “Going Bedouin is not something you just jump
'into  -  you have to be able to support all the usual business functions, like marketing, email
blasts, and information sharing.  For the past six months we have had a team of experts guide
us in creating the next generation of Going Bedouin. Our team focused on service-based
infrastructure options, including the use of social networks to drive office productivity. It
is a well know fact that software is increasingly moving from a product that you buy to a
free service that you go to on the web, the software-as-a-service model.”

He added, “The daunting challenge was to find, test and integrate best of breed software tools,
technologies and related resources.  Our recipe is proving to be highly successful.”

 CATA Recipe for Going Bedouin 

•       laptop computers and cell phones for team members
•       high speed portable internet with Wireless connectivity
•       Talkswitch for smart telephony, bundled with zero cost VOIP options
•       one mail address and pick up location
•       content management web site with web analytics, RSS feeds, integrated 
        with social ‘productivity’ networks
•       third party email broadcasting, virtual fax, listserv, video production etc.,
•       offsite backup of data with appropriate security measures
•       employee collaboration platform for document sharing, calendars, 
wikis and Group Chat
•       accounting and payroll automated, off site and paperless
•       one or more work spaces with CATA research partners
•       team members who value simplicity, agility and self-sufficiency

Reid added that “going Bedouin makes CATA a model user of these best-in-breed technologies --
but it’s not really about the technologies.  It’s about changing the process of work, and the
way you do things. Technology is the enabler; it’s up to us to show people how their lives can change.”

Best Ideas Rewarded

CATAAlliance has also announced a Cash Reward of One thousand dollars for suggestions
on how to take the Bedouin Office to the Next Level.

Reid concluded, “We are looking for additional technologies, resources and approaches
that will further strengthen the concept. And we want to reward the winners who contribute to
helping strengthen our business model.”

 ++ Action Item:
Please submit your Bedouin Office ideas and contact details to jreid@cata.ca  with
Bedouin in the Header.” Winners will be selected by members of our implementation team.

CATAAlliance wishes to recognize the guidance and support /or technologies integral to Going Bedouin:
Rogers Communications, MTS Allstream, Igloo Inc., Cisco, Skype,  Centrepoint Technologies, Marquis,
Algonquin College, Babytel, Iotum, Facebook, RIM, itincanada.ca, Viadeo, Linkedin, Helix Commerce International,
Behan Webster Inc., Access Group, Eagle.ca,  Telfer School of Management at the University of Ottawa,
Bell Mobility,  Got Marketing, UTube,  MagicJack, ZIM, and Keshet Inc.

++ Action Item:
Companies interested in being part of the Bedouin Office Technology & Solutions Showcase should contact
jreid@cata.ca with Technology Showcase in the Header. We will be promoting technologies and
solutions to Canadian and International markets using email marketing campaigns to extensive databases,
social networks and media,
and other outreach resources.  

Related Resources:

CATA Facebook for Business
CATAAlliance (Global), powered by Viadeo
Expert Briefings on Social Networks