Radian6: new CATA sponsor: Innovation Nation Leadership & Advocacy
We are very pleased to announce that Radian6 has joined the growing ranks of new CATA sponsors, supportive of the industry's Innovation Nation Campaign and utilizing CATA Resources to help advance their mandates.
June 1, 2011
Radian6 was founded in 2006 with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Such conversations have become increasingly critical as more people use social networking sites than e-mail. Radian6’s products include a monitoring platform designed to help companies track and analyze their social media efforts, as well as an engagement platform to help companies connect with individuals and communities online. The leading social media monitoring, engagement and insights platform, Radian6 has more than 2,400 customers including Dell, Kodak, PepsiCo, and UPS, as well as many of the world’s leading public relations and marketing agencies. For information on Radian6 visit www.radian6.com.
++ Action Item: Please review an open letter from Sir Terry Matthews, CATA's National Spokesperson, on Why Join CATA. In the Open letter, there is also a link to a CATANet TV video interview of CATA President, John Reid, talking about business leverage provided by the CATAAlliance.