How to Build Profitable Channel Partnerships Teleforum – MP3 recording and presentation now available at no cost to members
June 10, 2009

This CATA exclusive Teleforum recording and presentation provides critical insights to the key questions that top Canadian executives are asking about how to build and maintain profitable channel partnerships.


By listening to this hour long, exclusive CATAAlliance Teleforum you will gain valuable insight into building your channel relationships while improving the performance of your current partners.  This Teleforum will have an immediate impact on your ability to generate more revenues.  You will learn:

• Why resellers don’t actively sell the products they represent
• How to make your product stand out for your reseller
• How to determine the optimal number of markets and partners

• The essential steps in recruiting productive partners

Listen to our expert Teleforum presenters:

Harald Horgen, President of The York Group is an acknowledged expert in helping technology companies expand into new markets.  He has over 25 years of experience growing channels in the international marketplace.  The York Group has offices and partners in 26 countries (


Stephen Pollack is the former founder and CEO of Platespin which was sold last year to Novell Corporation.  Stephen has won numerous awards and is a very successful serial entrepreneur.  His awards include E&Y Entrepreneur of the Year Finalist (2008), Deloitte Fast 50 Leadership Award for Software Category (2008), International Business Award Finalist - CEO of the Year (2008), Deloitte 5-year Fast 500 - global, 11th (2008)   

Platespin’s exponential growth was significantly impacted by having chosen the right alliance partners and Stephen will share his experiences…the good and the bad.



CATA members:                     FREE

CATA Research subscribers:  FREE

Non-members:                        $45

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To receive this exclusive CATA Teleforum recording and presentation, please contact Brent Wennekes at  

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