The Business Drive for Diversity Survey - Respond Today
July 17, 2008

CAMSC Cisco CATAAlliance

Ottawa, July 17 2008 - A survey being launched today will help better identify Aboriginal and Minority businesses in Canada, gain an understanding of private/public sector diversity procurement practices, and provide guidance in the development of a national diversity procurement portal.

The Business Drive for Diversity Study is a collaborative effort led by the Canadian Advanced Technology Alliance (CATA) and the Canadian Aboriginal and Minority Supplier Council (CAMSC), supported by survey sponsor, Cisco Systems Inc. Canada.

You should immediately respond if you are:

  • An Aboriginal Business Owner
  • A Minority Business Owner
  • A procurer of Aboriginal and Minority Business products/services (incl. commercial firm, government institute, university/college, non-profit organization)

CATA and CAMSC anticipate four crucial outcomes to result from the study:

  1. Develop a larger database of known Aboriginal and Minority Business Enterprises (AMBEs) in Canada
  2. Develop a better understanding of AMBE demographics and current operating environment
  3. Determine the perceptions on and practices in procurement diversity initiatives made by procurers of AMBEs
  4. Assess the importance of and needs required from a proposed Diversity Procurement Portal

"The anticipated outcomes of this study will ultimately simplify buyers' identification of innovative and emerging suppliers and enable Aboriginal and minority entrepreneurs to profile their businesses globally," says Orrin Benn, President, CAMSC.

++ Action item:
To complete this short, five-minute survey, please visit ; it will be open until October 30, 2008.

For more information on this initiative, please contact:

Orrin Benn
Canadian Aboriginal and Minority Supplier Council

Kevin Wennekes
Vice President, Research
Canadian Advanced Technology Alliance