High-Tech Business Alliance Launched
August 01, 2006


Ottawa, Washington, Mexico City, August 1, 2006 -- The leading high-tech trade organizations in Mexico, Canada and the United States have joined forces to launch a joint partnership between Canada's largest high-tech business association, the Canadian Advanced Technology Alliance (CATA), the Software and Information Industries Association (SIIA), the principal trade association for America's software and digital content industry, and Mexico's high-tech association, Canietti.

The potential for stimulating growth is immense, according to spokespeople, as America's NAFTA partners accounted for 29% of U.S. trade in information and communications technology in 2004; Canada and Mexico were the country's first and second export markets.

"The purpose of this relationship is simple and direct -- grow the revenues of our members," said Ken Wasch, President of the SIIA. "Both CATA and the SIIA have developed programs of interest to companies in Canada, the U.S, and throughout the world. Our companies will get an extension of the best-practice information that is aimed at their bottom lines. This will help them best exploit all the opportunities within NAFTA, the world's biggest trading block. We are especially excited to be able to take advantage of CATA's global export programs, like the one aimed at the world's second-largest trading block, the Commonwealth."

"We will be offering our members better access to America through the SIIA's programs," added John Reid, President, CATA. "Both sets of members will be able to compare practices on all aspects of bottom-line growth: critical 'process' issues like financing, channel Strategies, management efficiency, and employee maximization; and 'global growth' issues like exporting, supply chains, and the international public-sector markets. We see Canada as a business take-off point for American companies looking for international contracts."

María Teresa Carrillo, President, Canietti, added that the agreement would make continent-wide programs much easier to implement: "Our initiatives such as our fight against software piracy will gain much from coordination with our Canadian and American colleagues. A NAFTA-wide technology alliance will spur business growth."

Specific joint activities that will be developed in the coming months include:

The SIIA Channel Webcast Series will be offered to CATA and Canieti members.. The Series topics include "Designing A Successful Channel Strategy", "Forming Successful Partnerships", "Building a Compensation System that Works", "Minimizing Channel Conflict", "Leveraging the Internet to Grow Your Channels", "How to Communicate with the Channel and Train Channel Sales Personnel", and "The Government Market".
For information of the first SIIA Webcast, go to: http://www.siia.net/events/prereg.asp?eventid=597

SIIA Industry Daily SIIA invites members of CATA and Canieti to receive a daily newsletter of important developments in the IT sector.
To sign up for the SIIA Industry Daily, go to: http://www.siia.net/enewsletters/samples/sample-soft.asp

CATA's Commonwealth Advantage program will provide a Canadian gateway to the world's largest collection of sovereign states outside the UN. According to Commonwealth Advantage President The Honourable Sinclair Stevens, "It's a new global world. Effectively, we are tying together the world's largest and second-largest trading blocks: NAFTA and the Commonwealth. It represents a block with a combined GDP almost equal to the United States -- and its many peoples speak one language: English.

Joint International Facilities such as CATA's office in China and the SIIA's USITO office, to directly help executives enter the fast-growing new markets.

Joint Conference participation, including the SIIA's On Demand '07 (November, 2006 in San Jose, CA) Software Strategy Summit conference, April, 2007 in San Francisco, CA.

CATA's Panel of International Advisors will help guide matchmaking and collaboration programs designed to help members find and connect with global partners, investors and markets. They offer expertise to help CATA achieve its mission of stimulating business growth through the forces of innovation and strategic partnership.

Regular SIIA Programs of seminars and meetings on finance, anti-piracy legislation, and technology summits.

About the SIIA, United States
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.
For more information visit: www.siia.net

About CATAAlliance, CanadaThe Canadian Advanced Technology Alliance (CATAAlliance) is the biggest business development association for producers and users of advanced technology. The only organization representing all sectors of the economy, CATA's umbrella of special-interest, municipal, provincial and allied organizations directly reaches 20,000 technology executives and an additional 22,000 technology users. Dedicated to making Canadian organizations world-class makers and adopters of technology, CATA creates strategic partnerships, strengthens communities and networks, and promotes supportive public policy. For more than a quarter of a century CATA has been stimulating growth, driving commercialization and growing the advanced technology export industry for the Canadian economy.
More information about CATA can be found on the CATA Web site: www.cata.ca

About Canieti, Mexico
The National Chamber of the Electronics, Telecommunications and Informatics Industry has more than 25 years in our country and is an entity representing the Electronics, Telecommunications and Informatics Sector in Mexico, which promotes the development of said sector in a global environment with high quality services.

CANIETI is a public interest, autonomous institution with legal status and capital of its own, different from that of its members, established according to what is provided in the Act of Business Chambers and their Confederations.
For more information visit: www.canieti.org

For more information contact:

John Reid
President, CATA
(613) 236-6550

Ken Wasch
President. SIIA

María Teresa Carrillo
President, CANIETI
Tel. (55) 5264 0808