Procter and Gamble (NYSE:PG) Seeks Technology Collaborations
August 15, 2006

  • Collaboration opportunities with Procter and Gamble
  • For Canadian Advanced technology enterprises, academia and government
  • Targeting technologies aligned with P&G's Technology Focus
  • Respond by: October 15, 2006


Phone: (613) 236-6550


Call to Action:
Confirm your interest in doing business with Procter and Gamble by email to Muriel Debroy.

Ottawa, August 15, 2006 ... Procter and Gamble (P&G) wishes to identify innovative Canadian organizations developing technologies and capabilities which are a strategic match with its business needs. P&G is particularly interested in any technology or product that has data supporting that is better than, or has the potential to be better than current technologies or products.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G.

Technology Focus List and Higher Priority Needs:

In terms of looking at technologies from Canada, areas of interest include:

1. Health and Medical Sciences

  • Pharmaceutical, in areas such as. Musculoskeletal, Gastrointestinal and "Women's Health"
  • Non-pharmaceutical in areas such as, Bone. Chemoreception, Dermatological - including Skin, Hair Follicles and Hair, Gastrointestinal, Inflammatory/Immune, Longevity/Anti-Aging (focus on pets), Microbiology, Oral Care/Teeth/Gums, Pain. Respiratory and Uro-genital

2. Physical Sciences

  • Cleaning Technologies (biological surfaces)
  • Cleaning and Drying Technologies (laundry and hard surfaces)
  • Diagnostic Devices
  • Food Technology/Processing
  • Materials Sciences/Formulation
  • Synthesis/Processing/Biotransformation
  • Water Purification

3. Capabilities

  • Chemical/Natural Product Libraries and Databases
  • Clinical Capabilities
  • Drug Delivery/Product Delivery
  • Molecular Biology/Biochemistry Capabilities

"Higher Order" Needs

  • Any natural-based products and/or technology that has clinical data showing an improvement in energy, fatigue, mental alertness, stress, sleep, gastrointestinal function, common cold
  • Technologies for slowing skin aging or mitigating the effects of aging (wrinkles, texture, tone, age spots)
  • Hair removal/growth/inhibition technologies
  • Technologies to deliver vibrant color to hair without hair fiber damage or skin toxicity
  • Opportunities that control microorganisms that play a role in dandruff
  • Technologies that improve hair shine, enhance color vibrancy and delay hair graying
  • Methods for improving the delivery and control or release of active agents to skin, hair (follicles and shaft)), oral cavity, clothing
  • Methods that either kill or reduce metabolic activity of odor-promoting microorganisms
  • Methods and ways to disrupt or inhibit the development of biofilms
  • Non-drug agents (that could be used as excipients in a formulation) which would enhance the performance of known orally used antibacterials (i.e., CPC, SnF2, essential oils)
  • Non-abrasive cleaning alternatives for teeth with no performance trade-offs
  • Any method that provides controlled heat generation for treatment of muscle and joint pain
  • Mild, high lathering, low cost surfactants that are not irritating
  • New developments in understanding enzyme activity (lipase, catalase, amylase, protease, etc) at the soil-fabric interface
  • Catalytic soil disruption: Elimination of enzyme cofactors
  • Technologies that reduced water/energy usage with cleaning - machine synergy (e.g., ultrasonics, filtration, EW, light, etc)
  • Technologies that prevent soil adhesion on hard surfaces (show/bath/car/etc.)
  • Novel stain removal & prevention technologies for fabrics and hard surfaces
  • Methods and technologies to maximize cleaning performance in cold water laundering
  • Surfactants (biosurfactants or natural ingredients that can be used as surfactants)
  • Encapsulation technologies
  • Any technology that can reduce the caloric density of Pringles but not affect taste or texture
  • Coffee decaffeination process that does not alter the taste or chemical composition of coffee other than to remove caffeine (e.g., low temperature process for decaffeination)
  • Technologies (e.g., enzymes) or processes for breaking down the coating of coffee beans to increase yield and flavor for instant coffee
  • Cost effective process to convert excess glycerine to high value products
  • Sources of high value intermediaries (e.g., ethylene, propylene, acrylic acid, etc) from renewable sources that has the potential to be cost-competitive to current sourced material
  • Bodegradable, biorenewable replacements for cellulose and petro-derived materials such as polyacrylates
  • Low cost material to replace absorbent gelling materials in diapers
  • Cost-effective clinical sites to conduct studies for any product categories in which P&G competes

Qualification of Interests and Next Steps

  • Review P&G's Technology Focus List and Higher Priority Needs (see above) and determine your organization's area of interest.
  • Ensure that your organization has relevant published scientific papers, presentations and/or patents that can be reviewed by P&G's evaluation team.
  • Contact CATAAlliance with your expression of interest, providing key contact and background information. Your organization will then be provided with a url link to a simple template for completion.
  • Confirm your CATA membership status. Processing fees may apply
  • All expressions of interest must be submitted by October 15, 2006, 17:00 EST by email to Muriel Debroy

Future Focus Technologies and Platforms

  • P&G will review information from selected candidates to determine which areas are of specific interest for future follow-up.
  • P&G will coordinate internally to make sure that each selected Canadian company would be able to meet with the appropriate Director. Follow-up could take several forms including teleconference, videoconferences and site visits to determine the appropriate vehicle for collaboration.

CATAAlliance is undertaking this initiative with the support of its partner International Trade Canada and the Consulate General of Canada in Detroit, Michigan.