Invitation to "Must-See" Event and Research Report
September 3, 2008

In June, CATAAlliance joined several other prominent voices in the IT industry - trade publications Information Week Canada, CRN Canada, and Canadian Government Executive, as well as social media pioneer IT in Canada ( - to launch the ITFX Network - a group of sites (including our portal, that share a set of 18 discussion forums designed to s timulate dialogue on the most critical issues in our industry.

One of the first actions taken by the network was the launch of a microsite, UC in Canada (, which provides Canada's best view into unified communications business and technology issues. UC in Canada provides registered members with access to cutting-edge research, presentations, and tools, including a UC evaluation tool from Info-Tech Research Group.

Now, UC in Canada and its network partners - along with IBM Canada - are sponsoring the Info-Tech Live! event, Driving Efficiency with Unified Communications. The event is taking place on September 16, from 8:30-12:15, at the Royal York Hotel in downtown Toronto. Attendance is free; attendees will receive a 75 page Impact Research Report from Info-Tech (also entitled Driving Efficiency with Unified Communications) which has been described as "must-read research" by industry expert/IT in Canada founder Michael O'Neil.

If your organization is considering UC-related investments, I urge you to attend the event on September 16. Unified communications holds tremendous potential for Canadian enterprises and entrepreneurs alike - and a thorough understanding of its business impact and process requirements will help you to derive the greatest benefit from the technology.

To learn more about the event, please visit: - or if you want to go directly to the registration page, click on

Best regards,

John Reid

PS - while you are at the UC in Canada site, please take a minute to review the video content in the UCtv section. You'll find input from several industry leaders there; my own perspective on expectations for UC payback timeframes is found at