An Invitation to Join CATAAlliance, the Access Group, Knowledge Media Design (University of Toronto) Whetstone Inc., and the Pearson Group of Companies on November 30th, 2006 to discuss "My Customer - My Innovator"
October 26, 2006

In today's world, customers and competitors are consolidating, revenue targets are increasing and business complexity is at its highest peak. How can technology leaders "co-innovate" their "business processes" with their customers? What are leaders doing differently from the rest? Who's making progress and how? What challenges lie ahead?

Please join us join us as our guest for a peer to peer Roundtable to discuss these issues and arrive at small, but actionable solutions and next steps. We are targeting companies with more than $10 million in revenues.

Participants can expect to:

  • Learn about the challenges that lie ahead for technology leaders;
  • Determine existing strategies/processes which will work; and
  • Gain insight into what the vendor community will need to do differently in order to get breakthrough results.

Strategy + Business

"It's difficult to create products that customers want without understanding what they really need. Now that simple realization has spurred companies such as Cisco, Procter & Gamble, and Goldman Sachs to work together with their customers at the earliest stages of the innovation process, while making the entire process more transparent throughout the value chain. As a result, information flows freely between company and customer, designers have a clearer picture of what customers need, and the resulting products are more successful in the marketplace."

CEO Roundtable Details and Agenda:

When: November 30th, 2006 from 8:00 am to 12:00 pm
Where: University of Toronto, Bahen Centre for Information Technology,
40 St. George St.
Toronto M5S 2E4
Great Hall of Computing - BA 3200
8:00 am - 8:20 am Perspectives, John Reid, President of CATAAlliance
8:20 am - 8:40 am Executive Roundtable Questions: How do we create value for AND with our customers? What are the challenges? How do we make progress? What step is the first step?
8:40 am - 9:45 am Keynote speech "Creating New Value"
9:45 am - 10:00 am Break
10:15 am - 11:30 am Breakout workshops: How do we create value for and with our customers?
11:30 am - 12:00 pm Closing comments from The Access Group and Partners

How to Register:
As space is limited and expected to fill quickly, please confirm your interest or that of one of your senior managers as soon as possible by contacting Taimour Zaman, Program Director, The Access Group, at 416-629-7924 or

Yours sincerely,
John Reid, President, CATAAlliance
Taimour Zaman, Director, CATAAlliance