TechNOW with Sarah Sajedi, CEO & Director of R&D, ERA Environmental Management Solutions: Role Model for Women in Tech & Why Mentorship Matters

Will be streamed live on xx December 10:00 am EST: For Direct Viewing, including Count Down Clock: add

CATAAlliance continues to grow its interactive On Air Broadcasting capability from Google Hangouts with the TechNOW show, a live broadcast of what's happening within CATA's innovation and entrepreneurship umbrella.

CATA CEO John Reid’s interview with Sarah Sajedi will address the need for mentorship and role models to encourage women in tech. Ms. Sajedi, the newest member of CATA’s National Leadership Council will relate her career experiences in becoming a CEO & Director of R&D.

Background on Sarah Sajedi

Nationally-recognized entrepreneur in the fields of technology and environmental management, skilled in software development and environmental impact analysis for the

manufacturing industries of Canada and greater North America. Recipient of the 2013 Sara Kirke award for Entrepreneurship and national finalist for RBC Woman of Influence for Sustainability, as well as winner of Silver Stevie Woman of the Year Award in theTechnology industry and ECO certified Environmental Professional. An internationally-requested speaker and educator on compliance and business methodologies. Has proven success in developing and leading sustainable and profitable business in competitive industries.

Why Mentorship Matters

Mentors and role models are often critical to a woman’s decision to enter the technology sector. A mentor's input and guidance can help build the necessary skills and confidence a young woman needs to advance in her career. One international study found that 80% of successful women had been mentored throughout their careers, usually by more than one person.

Canadian women represent almost half of the overall Canadian workforce, yet:

They make up only 25% of the Canadian advanced technology workforce;

An even smaller percentage of women in the tech sector are managers;

52% of highly qualified females working in science, engineering and technology companies will quit their jobs within the first 10 years of their career;

38% of women hold leadership roles in Canada, yet only 16% hold leadership roles in the corporate sector (compared with 59% in the education sector and 37% in government agencies); and,

37% of Boards of Directors and 17% of Senior Management Teams have no female representation in the corporate sector to guide Canada's future generation of women in technology.

Viewers can post questions on social feeds or email their questions in advance of the interview to John Reid at

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